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Email Marketing


A solid email marketing strategy is something every marketing manager should work to establish. Learn email marketing best practices and get tips for direct email marketing and other campaigns. Learn how to build customer loyalty through email marketing and newsletter campaigns. Read about some of the top email marketing vendors and get expert advice on future trends. Get tips for improving email marketing etiquette. To learn about the effectiveness of multichannel marketing and the impact of RSS feeds. Get help with your email marketing strategy and learn how to measure ROI.

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Product Management by Committee?


I came across an interesting blog post entitled “Product management by committee. How sustainable is it?“. The topic is a very good one as many early stage technology companies are founded and launched without a dedicated Product Management...

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Lawson’s CEO: Head in the SaaS Sand


Jim Berkowitz’s blog today makes mention of a rather amazing interview with Harry Debes, CEO of Lawson Software, in which Debes predicts that the SaaS “industry will collapse,” starting with Salesforce.com, in two years. I presume that to save...

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